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Brand Incubator Program
Introduction
Welcome (2:50)
Student Onboarding
How to Save Files (2:15)
How to use the Brand Incubator Student Group (8:37)
Live Q&A Call Schedule
Where to find bonus content
Exclusive Student Deals & Links
SYFB Student Rewards (2:58)
Refer a friend and get up to $350
Module 1: Foundations & Mindset
Get Prepared (9:24)
The Course Code of Honor (11:51)
How to be a Fashion Entrepreneur (14:03)
Focus & Work Tips (13:47)
Upgrading your Health & Mindset (25:06)
Circle of Support (16:17)
Defining your Goals (9:52)
Module 2: Branding & Business Strategy
Picking your Niche (11:57)
Defining your Product & Target Market (16:30)
Defining your Brand & Story (14:36)
SWOT Analysis (11:29)
Branding 101 (44:31)
Logo Creation (26:15)
Going live with your brand! (7:36)
Creating a Launch Timeline (10:11)
Module 3: Company Setup
Define your Business Model - B2C vs. B2B (31:48)
Choosing right Company Structure (14:50)
Setting up a Company (18:37)
How to write a Business Plan (24:04)
Secure Trademarks (54:25)
Module 4: Product Development & Designing
Trend Forecasting (34:21)
The Key to Designing (40:59)
Importance of a Tech Pack (28:07)
Developing your Design Budget (22:29)
How to Make a Presentation if you can not Design (13:24)
Packaging & Hangtags (24:05)
Module 5: Sustainability
Setting up a Sustainable Fashion Brand (51:08)
Sustainable Fabrics & Trims (38:36)
Ethical Manufacturing & Certification (43:35)
Circular Economy (22:06)
Partnerships (16:07)
Module 6: Sourcing Suppliers & Manufacturers
Sourcing the Right Manufacturer (25:32)
Supplier Communication (41:18)
Sourcing Fabrics & Trims (49:16)
How to Negotiate (8:05)
Share the contacts you've found
Module 7: Sampling & Production
Getting Prepared for Sampling (12:44)
The Stages of Sampling & Production (43:02)
The Effective Sampling Process (50:37)
How to provide Fit Notes and Feedback (29:57)
Getting ready for Production (18:13)
Production Phase & Quality Control (27:16)
Module 8: Costing & Logistic
Budgeting & Cashflow (32:15)
Profit Margin & Inventory Control (26:37)
Setting up Logistics (19:17)
Order Fulfillment (30:31)
Adding Reviews & Affiliates (11:24)
Join the SYFB Affiliate Program
Module 9: Sales
How to Sell your Products (49:34)
Wholesale Introduction (24:40)
Setting up your Wholesale Strategy (45:06)
Different ways to Wholesale (62:35)
Wholesale Outreach (23:31)
Selling direct to Consumers (49:40)
How to set up your Online Store (78:36)
Selling on repeat without selling your Soul (35:57)
How to Launch your Collection (38:17)
BONUS: Wholesale Messages
Module 10: Marketing
Marketing 101 (52:12)
How to Build an Audience and sell on Instagram (68:58)
How to work with Influencers & Content Creators (44:52)
Community Marketing (30:13)
TikTok Crash Course (37:45)
Content Batching for Social Media (30:59)
Setting up Email Marketing & Automations (61:20)
Digital Marketing Crash Course (12:48)
101 of Facebook & Instagram Marketing (17:29)
101 of TikTok Marketing (7:43)
How to Land Press & Placements (35:08)
How to execute a Photoshoot (Campaign & Lookbook) (51:30)
Outro
How to Continue Building your Brand (2:09)
Share your Wins (0:49)
Student Interview
Live Q&A Call Recordings
08.02.2023 (62:01)
23.02.2023 (65:06)
08.03.2023 (65:01)
23.03.2023 (60:53)
06.04.2023 (75:34)
20.04.2023 (73:38)
04.05.2023 (78:34)
18.05.2023 (102:52)
13.07.2023 (71:29)
10.08.2023 (78:37)
31.08.2023 (57:45)
14.09.2023 (58:44)
28.09.2023 (63:17)
12.10.2023 (83:11)
October 2023 - March 2024 Calls
03.04.2024 (58:09)
04.19.2024 (71:25)
05.02.2024 (70:48)
05.23.2024 (70:12)
05.28.2024 (74:28)
How to execute a Photoshoot (Campaign & Lookbook)
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